Registering the appropriate domain name is a crucial step in establishing, maintaining, and managing your online presence. There are different types of domains available for organizations to choose from.
A TLD or a Top-level domain is the most common domain in the internet’s Domain Name System ‘DNS’ – The Domain name system is the naming system for resources connected to the internet.
A ccTLD or a Country-code Top-Level Domain is a type of Top-Level Domain.
TLDs can have different domain name extensions such as: a generic top-level domain (gTLD) or a country-code top-level domain (ccTLD).
ccTLDs are two-letter long domain extensions reserved for a specific country.
For instance, websites ending with .uk are designed for the United Kingdom, .de is for Germany and .eg is for Egypt. These domains can signify that information and content found on that particular website are designed for a particular country or region.
Why do you need a ccTLD?
All businesses should consider having a ccTLD, especially online businesses, as it can provide multiple advantages for international and/ or local SEO.
Here are some of the advantages:
Support link-building efforts (Links are one of the main SEO ranking factors)
ccTLDs will allow you to obtain links from sites in your target market. This will confirm your site’s relevancy and will increase your authority, making link building much easier.
Learn more about .EG domains and SEO here.
Branding
ccTLDs increase your website’s visibility by reaching out to a wide range of audiences from different countries and regions – boosting your branding efforts.
Click-Through Rates
According to users, local websites are more authoritative than others. With that, ccTLDs will affect the user’s perception of the company/website – increasing the website’s click-through rate.
Server Location is irrelevant
ccTLD is a strong signal regarding website relevancy because of its geo-targeting feature. Therefore, server location is essentially irrelevant.