5 Reasons Why Small Businesses Must Use Professional Work Emails [2023]

calendar iconJune 30, 2021

How important is a professional email for your business? 
Are you planning to setup for your small business, but without a professional email you won't be able to enjoy the fantastic potential of your new business? If this is true then please read this article because we are going to show you how easy it is.

According to a survey conducted by GoDaddy, 75% of respondents believe having a business email that matches a business’s name is key when it comes to trusting an online small business.

A Professional business email gives your email credibility and authenticity allowing you to create a professional perception among your prospective clients.

Let’s learn more about why professional business emails are important for your business.

First of all, what is a professional business email?

Professional Business Email

A professional business email- also referred to as work email –  is an email address that contains your domain name, for example, [email protected]. It links both your email and website together providing your business with a professional demeanor. Business emails come with easy-to-use features such as contacts, tasks, calendars, and a customizable webmail portal.

Let’s explore the benefits of having a professional work email for your business.

Why having a professional work email is important?

1. You’ve guessed it! It’s professional

A customized domain that includes your domain name like [email protected], portrays an image that you are a well-established business in your industry. 

Having both your email address and website linked together, shows you are serious about your business – which allows you to earn trust from collaborators and prospects.

2. It’s secure – Protects critical business data

Many free email services are susceptible to hacking and malware attacks. They lack the security measures required for confidential business operations and thus your business information will become vulnerable to attackers.

On the other hand, business email services encrypt any confidential information that is sent through email. This ensures that data submitted by prospects or customers via email to your company is kept safe from any unauthorized intrusions by spammers or hackers.

Having your own professional business emails will give you control to maintain the security of your email system and choose the email authentication schemes that suit your email requirements.

3. Backup

A system crash can mean the loss of critical business data. In a matter of seconds, your whole email database can be lost. And unfortunately, in some cases, data is not retrievable. 

If all your important emails were lost for good, how would your business recover?

Professional business emails provide you with the opportunity to have backup installed with your hosting company as well as contingency strategies. This ensures that no matter what, your data will remain accessible and secure at all times and business continuity will be maintained.

4. Website is easily found

Since your business email contains your domain name, prospects and clients will be able to locate your website’s name on the internet more easily. 

5. Team Collaboration

Professional business emails typically come with bundled features such as shared calendars. This enables you to collaborate with your colleagues more easily and efficiently. It enables you to send and manage meeting requests, view calendars of other colleagues, and check their availability.

In Conclusion

Professional emails incorporate your business name into every message that you send and give instant recognition to your business.

Get a professional business email that matches your company name and make it memorable!

Need help getting started with your business email? Contact us for more information.